Meeting Logistics asked Room Six to create a new brand that would showcase its unique edge as a full-service meeting and planning agency, specializing in organizing events and meetings for highly restricted industries. We like a challenge. So we went for it.

Founded by Catherine Mullen, the company offers a wide range of services including healthcare meetings, industry trade shows, corporate product launches, employee appreciation retreats and gala events all over the world. In highly restricted industries, like the Pharmaceutical industry, organizing an event or a meeting goes beyond renting a meeting room. Trust, legal compliance, and protection of reputation are essential. Because a meeting agency is entrusted to manage the complicated process from start to finish, they need a brand identity and marketing materials that display professionalism, experience, and comprehensive service offerings.
 
For Room Six, our work started with a brand environment analysis, identifying the opportunities and impact the brand could make. Throughout this investigation, we decided the brand should have more creativity and less “logistics,” which is how Meeting Logistics became MTG. The new brand identity reflects creativity and simplicity.